Privacy policy

This privacy policy describes how and why Rowaco AB (“Rowaco”, “we” or “us”) collects your personal data when you use our website or communicate and interact with us in any other way. In short, we promise to keep your data safe and to only use the data we have for legitimate reasons. This privacy policy is in effect starting immediately from May 25th2018.

What type of information do we collect?

The type of information that is collected when you interact with us varies depending on the interaction.

When you contact us for a specific product or service, it may contain the following:
  • Your name
  • Company or affiliation name
  • Address
  • Phone number(s)
  • Email address
  • Other contact information (fax number, skype name etc)
When you visit our website, the information we collect may contain the following:
  • IP address
  • Geographical location
  • Pages visited

How do we collect the information?

In most cases, we collect the data directly from you when you contact us via telephone, email, make a purchase or payment, complete a warranty or service form, or meet us at exhibitions and/or workshops. In other cases, we collect the information via the use of cookies. We may also collect contact information that your business has made publicly available on its website.

Why do we collect the information?

We use the information described above for legitimate business reasons, such as handling your requests, processing orders, fulfilling contracts, informing you of news regarding products and services. In some cases, we also use the data for business analysis and development.

What do we do with your personal information?

Fulfilling our obligation

On a daily basis, we use personal information to communicate with our customers and suppliers. This includes handling requests, processing orders, fulfilling contracts, administrating payments, replying to questions and comments, offering support etc.

Analyzing and developing our products and services

We are always looking to improve our products and services, including how to give you access to relevant information in the best way possible. For this reason, we analyze some of the data we collect (in aggregated form, without being able to identify you as an individual) from our website and other communication channels.

Direct Marketing

We may use the information we collect to communicate with you for marketing purposes, for example to inform you of campaigns, new products and application notes of special interest. We will only send this information to you if we have a legitimate reason to do so or if you have given prior consent. You can always opt out of such emails by using the unsubscribe option. We may also contact you if we believe that your business has a legitimate interest in our products or services and your contact information is publicly available on your business’ web site.
If you have made a purchase from us, we may ask you to take part in market research or request feedback on our products or services, such as customer satisfaction surveys.
Remember, you can always opt out of all marketing communications or specify which types of communications you would like to get, in accordance with this Privacy Policy.

Limitations to what we do with your personal information

We do not sell or rent your personal information to others.

Sharing your personal information

When necesary, we share your personal information with third parties. We do this in order to fulfill our obligations to you and our suppliers. We take reasonable organizational security measures to ensure that your personal data is handled and transferred in a secure way when the data is transferred or shared with third parties. These may include:

Suppliers of the products and services that we offer
  • Warranty forms for extended warranty and registration of products
  • Application surveys for quotations
  • Health and Safety forms for service and/or repairs
  • Shipping information for direct deliveries
Other third party suppliers
  • Administration of websites and databases
  • Billing and accounting
  • Delivery information for shipping
Governmental and regulatory bodies when required to do so
  • For products that are protected under Export Control regulations

Who can access the data at Rowaco?

With the exceptions listed above, only our employees can access the data and will do so only when for legitimate reasons. Whenever we handle personal information as described above, we will make sure that your information is treated securely and in accordance with our Privacy policy.

Where do we store the data and how do we protect it?

All our data is protected in reasonable technical and organizational ways. The data that we have will be stored on databases and our secure servers. We use firewalls, encryption and password protection to keep your information safe. Should a data breach occur despite of these measures, we will investigate the incident and notify the relevant parties and authorities.

How long will we store the data?

As long as we have an ongoing dialogue with you for legitimate business reasons, such as discussions regarding our products and services, we will keep your personal information. In order to keep it accurate, we will audit it when necessary. Any personal information that has not been used for a period of 24 months will be removed.


On our web page we use cookies to handle language settings and visitor sessions.Unless you need to log in or make any adjustments, the website should work just fine even if you do not accept the use of cookies. Check the privacy settings in your browser to learn more and set your preferences regarding cookies.

Google Analytics

We use Google Analytics, a free web analytics service that tracks and reports website traffic. We mainly use the information we obtain from Google Analytics to continuously improve our website and our offer to you. If you do not want Google Analytics to track your visit at our website, you can check the privacy settings in your browser to learn more and set your preferences regarding website tracking.

Third party websites

In some places, our website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites, and therefore urge you to check these when you are redirected to a new website.

Changes to our Privacy policy

If and when we change our Privacy policy, we will post the changes on our website. Please check back regularly.

Your consent

When you contact us, you consent to us collecting and using your personal information for legitimate business reasons according to this Privacy Policy, as well as the possible transfer of your personal information to countries outside the EU and European Economic Area.

Your rights

You have the right to withdraw your consent at any given time. You have the right to obtain access to your personal data. You also have the right to object to us using your data and, unless it is in violation with other legislation, request that your data be erased. You also have the right to submit complaints.

How can you access your data?

You can always contact us at Please state your purpose clearly in the subject header.

How can you learn more?

If you have any questions or would like more information from us regarding how we handle your personal information, you can always contact us.

Rowaco AB
Gamla Tanneforsvägen 16
SE-582 54 Linköping